NEW YORK, NY – DECEMBER 19TH, 2016 – Uniworld Boutique River Cruise Collection today announces its newest addition, U BY UNIWORLD, set to launch sales in March 2017 and begin sailings in early 2018. U BY UNIWORLD will offer immersive, authentic and adventurous experiences for the next generation of river cruisers along the Instagram and Snapchat-worthy rivers of Europe and amazing cities such as Amsterdam, Paris and Budapest.

“U BY UNIWORLD will deliver the same superb quality of authenticity and personalization that the Uniworld brand is celebrated for, while offering a new way for exploratory, younger travelers to experience the pulse of Europe,” said Ellen Bettridge, President & CEO of Uniworld. “We are targeting an active traveler between the ages of 18 and 40, with everything from the décor, dining and cocktail service to the land activities thoughtfully curated to appeal to, and meet the needs of, this audience.”

Two of Uniworld’s existing ships – the River Baroness and the River Ambassador – will undergo extensive renovations and design changes that will tailor the ships to be completely dedicated to the U BY UNIWORLD experiences from early 2018. The ships will feature a contemporary look and feel in all public areas and open spaces and offer communal tables for dining, with a new culinary program, creative mixologists and international DJ’s onboard.

U BY UNIWORLD will feature immersive, experiential itineraries, focusing on longer stays in destinations to connect explorers to local experiences and vibrant nightlife scenes. Fun-seeking travelers will also have the opportunity to meet locals, discover restaurants and bars in each city, and enjoy both independent discovery and adventurous excursions.

“U BY UNIWORLD is poised to define the river exploring experience for an entirely new demographic,” said Brett Tollman, Chief Executive of The Travel Corporation. “Uniworld being an integral member of TTC’s family of brands gives us a great advantage, as we have been able tap into the worldwide expertise of our leading youth brands Contiki and Busabout, in order to fully realize this expansion of the Uniworld brand.”

Additionally, Uniworld is announcing a social media campaign, #AllAboutU, in order to collate personalized suggestions and requests for all aspects of the U BY UNIWORLD experience, from the itineraries’ adventures and other content to the amenities, dining, music and much more.

All are encouraged to participate by using the #AllAboutU hashtag on Twitter, Instagram and on our Facebook page.

The all-new U BY UNIWORLD brochure, website and other information will be released and bookable early in 2017.