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Make Travel Matter Experience Logo

MAKE TRAVEL MATTER® Experiences are conscious travel experiences available on itineraries across our family of brands. MAKE TRAVEL MATTER®Experiences are chosen with great care based on the positive social or environmental impact they have on their communities and those who experience them. Using a proprietary assessment tool endorsed by industry experts and developed exclusively for TTC’s family of brands, MAKE TRAVEL MATTER® Experiences are assessed against a robust set of criteria directly tied to the UN Global Goals. Travelers can identify MAKE TRAVEL MATTER® Experiences across our brands by locating the MAKE TRAVEL MATTER® Experiences seal.

What can our guests expect?

MAKE TRAVEL MATTER® Experiences seek to encourage the greatest community benefit from travel and tourism, while educating guests across our brands about the Global Goals and the local community actions being taken to advance them. As a traveler you can be assured that your experience is having a positive impact by partaking in one of these experiences.

An elephant standing next to a pond.


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Visit Sheroes Café in India

On Insight Vacations’ ‘Classical India with Nepal’ trip, guests can visit the Sheroes (She Heroes) Café, supporting and run by acid attack survivor women. Sheroes Café is so much more than a great local hangout. Not only does the organization actively empower women and girls through community investment and provide secure employment for vulnerable women, it also raises awareness of the prevalence of acid attack cases in India. The experience directly advances UN Global Goal 5: Gender Equality, aimed at empowering all women and girls.

Go on a Refugee Voices Walking Tour in Berlin

Contiki’s Berlin Refugee Voices Walking Tour is included on its ‘Berlin to Budapest by Train’ itinerary. Refugee Voices is a social enterprise made of a team of activists turned guides who organize walking tours around Berlin to explain the human story and root causes behind the headlines of the refugee crises and why so many are forced to flee. The experience directly advances UN Global Goal 10: Reduced Inequalities by employing refugees in Berlin, an underrepresented population.

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Visit Ol Pejeta Conservancy in Kenya

On Trafalgar’s ‘Wonders of Kenya’ trip, guests learn firsthand from the rangers at Ol Pejeta Conservancy about its endangered wildlife and ecosystem conservation efforts. Ol Peteja is home to 2 of the world’s last remaining northern white rhinos and is a sanctuary for over 110 critically endangered black rhinos. This experience directly advances UN Global Goal 15: Life on Land through its significant contribution to anti-poaching initiatives.

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Meet the Incredible Women of Iraq Al-Amir in Jordan

On Uniworld’s ‘Splendors of Egypt & the Nile Jordan Extension’ river cruise, guests will visit the Iraq Al-Amir Women’s Cooperative, managed and run by local women. This former TreadRight project provides employment and training to more than 150 women from nearby villages. The experience directly advances UN Global Goals 4 & 5: Quality Education & Gender Equality by empowering local women and girls.

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See Historic Rock Art in South Africa

Bushmans Kloof Wilderness Reserve & Wellness Retreat, part of the Red Carnation Hotels Collection, is the custodian of over 130 unique rock art sites, some as old as 10,000 years. Guests can view the sites on the reserve and learn about how Bushmans Kloof has been dedicated to protecting these extraordinary treasures. This experience directly advances UN Global Goal 11: Sustainable Cities & Communities, by protecting natural and built heritage.

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Fruit, vegetables, hand-made trinkets and treasures, explore the sights and delights of Chinchero Sunday Market with a local guide. During this MAKE TRAVEL MATTER® Experience, learn (and taste!) the importance of market life to Peruvians and the types of local fruit and veggies, including Peruvian potatoes, with more than 4,000 varieties across the country.

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Join a MAKE TRAVEL MATTER® Experience as you meet the ladies of Pink City Rickshaw who will take you on a tour of Jaipur. Hear their stories from growing up in the slums to becoming part of this unique initiative where they have become shareholders in their own company.

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Explore the Pudakul Aboriginal Cultural Experience in Australia

Pudakul is a 100% Aboriginal owned and operated family business which offers cultural and nature-based experiences. On AAT Kings’ ‘Northern Territory Explorer’ trip, guests engage with local Aboriginal people, and learn about the local environment and wildlife. This experience directly advances UN Global Goal 10: Reduced Inequalities by actively recruiting people from underrepresented populations and educating guests on Aboriginal culture.

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Visit Giant’s Causeway in Northern Ireland

On Brendan Vacations’ ‘Northern Dream’ trip, guests can stand on the shoulders of the past and sink into stories from a guide who channels the spirit of the seanchaí on this walking tour of the majestic Giant’s Causeway. With a backdrop of craggy castles and jutting landscapes, the Giant’s Causeway is nature at its wildest. This experience directly advances UN Global Goal 11: Sustainable Cities and Communities through its educational and preservation efforts to protect natural and built heritage sites.

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Visit Stonehenge in England

On Evan Evans’ ‘Windsor Castle, Stonehenge & Bath’ trip, guests will visit and learn about this prehistoric monument. The site’s Visitor Centre is not connected to a main water supply. Instead, water is drawn from a borehole. The centre employs a number of methods to preserve this precious natural resource and thereby directly advances UN Global Goal 6: Clean Water & Sanitation.

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Visit the Chobe Game Lodge in Botswana

On African Travel, Inc.’s ‘Chobe, Valley of the Elephants’ trip, guests take part in an eco-safari with an all-female guiding team. More than 65% of the staff are women, including the all-female team of professionally qualified guides – a successful initiative aimed at increasing the number of qualified female guides within the Botswana guiding fraternity, which is usually male dominated. This experience advances UN Global Goal 10: Reduced Inequalities through its employment of women.

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Visit Shamwari Game Reserve in South Africa

On Lion World Travel’s ‘Tented Safari in Style’ trip, guests will visit the Shamwari Wildlife Rehabilitation Center, which is dedicated to caring for sick, injured or orphaned animals, and in doing so are able to learn about the plight faced by at-risk wild in the region, and the organization’s conservation and anti-poaching efforts. Through its work to protect and conserve wildlife and their habitat, this experience directly advances UN Global Goal 15: Life on Land.

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Stay at EcoCamp in Torres del Paine

On Adventure World Travel’s Torres del Paine W Trek, stay in EcoCamp, located in the heart of Torres del Paine, which consists of tented igloo-type domes built to minimise environmental impact while providing a comfortable setting and maximum exposure to nature. 95% of the energy used at EcoCamp is supplied from renewable energy sources. This experience directly advances UN Global Goal 13: Climate Action.

Local Goods

How are MAKE TRAVEL MATTER®  Experiences chosen?

Using our MAKE TRAVEL MATTER® E-Assessment, travel experiences will be rated against a set of rigorous criteria, selected from the Global Indicator Framework for the Global Goals, to identify the ways they advance the 11 UN Global Goals that TTC’s new 5-year sustainability strategy, How We Tread Right (HWTR) prioritizes. These criteria also account for the educational component that is vital in helping travelers become aware of their global citizenship. Through HWTR, we are committed to integrating at least one MAKE TRAVEL MATTER® Experiences across 50% of all TTC itineraries by 2025.