Make Travel Matter (MTM) Experiences are conscious travel experiences available on itineraries across our family of brands. MTM Experiences are chosen with great care based on the positive social or environmental impact they have on their communities and those who experience them. Using a proprietary assessment tool endorsed by industry experts and developed exclusively for TTC’s family of brands, MTM Experiences are assessed against a robust set of criteria directly tied to the UN Global Goals. Travelers can identify MTM Experiences across our brands by locating the MTM Experience seal.

What can our guests expect?

MTM Experiences seeks to encourage the greatest community benefit from travel and tourism, while in turn educating guests across all our brands on the Global Goals and the way that daily action can support them. By participating in a MTM Experience our guests will be educated on pressing global issues and local community actions being taken to address them. As a traveler you can be assured that your experience is having a positive impact by partaking in one of these experiences.

For example, visit Sheroes’s Café in India with Insight Vacations, a café that is owned by women who have suffered acid attacks and advances Global Goal 5: Gender Equality. Or visit Hosanna Farm in Australia with Contiki, where travelers will learn about Hosanna’s sustainable and regenerative farming practices, advancing Global Goal 11: Responsible Consumption and Production.

How are Make Travel Matter Experiences chosen?

Using our Make Travel Matter E-Assessment, travel experiences will be rated against a set of rigorous criteria, selected from the Global Indicator Framework for the Global Goals, in order to identify the ways in which they advance the 11 Global Goals that our sustainability strategy, How We Tread Right prioritizes. These criteria also account for the educational component of the experience that is vital in helping travelers become aware of their global citizenship. We are committed to integrating at least one MTM Experience across 50% of all TTC itineraries by 2025. Learn more about our goals in TTC’s new five-year sustainability strategy How We Tread Right.