Partners

Audiences today look for brands to take a stand on important causes and to make positive change in the world and it is with this insight that Contiki partnered with the men’s mental health charity Movember.

The Contiki Marketing Lab produced a video shoot capturing authentic mental health stories which affect the lives of men today.

The campaign rolled out in all global markets with our own TTC teams also helping to fundraise $32,000 for Movember.

“Through a longstanding and multifaceted relationship with Contiki, we’ve been able to impact thousands of young men across the world, bringing them together for remarkable experiences and important conversations. We’re proud to work with a partner like Contiki who supports Movember’s mission to change the face of men’s health.”

– Elizabeth Phipps Drewett
Director of Corporate Partnerships Movember

Partnering with Trafalgar, our campaign aim was to educate consumers that there is more to England then the capital city by showcasing the real connections our guests will experience with locals when they venture out of London on one of our trips.

Focusing on Trafalgar’s Be My Guest experiences, we rolled out a campaign in our leading markets, the USA and Australia that included online display and video advertising, social media, email, print ads and trade training events. 

“Working with TTC’s brands allows us to promote the whole of the UK all year round to our key global audiences introducing new product and experiences. The partnership also allows us to reach multiple demographic segments when we work across the brands which fits in with the individual market strategies and our overall aim of driving both new and returning visitors to the UK.”

– Carol Dray Commercial Director Visit Britain

Through our long term strategic partnership TTC and Portugal Tourism beginning in 2017, our shared goal was to increasing TTC’s dedicated Portugal product. With ongoing marketing support from the tourism board across both consumer and trade marketing channels, we have significantly grown our presence into Portugal, evident through our increased sales of 29% in the USA. Achieving this allowed Contiki to bring to market a unique, standalone Portugal trip and a newly relaunched exciting Uniworld River Cruise itinerary.

“Our partnership with TTC has proved to be very positive, not only by promoting Portugal and creating awareness of the destination, but also for enabling us to reach new clients and promoting new products in key markets.”

-Miguel Moraes, Head of Trade Marketing – Visit Portugal

Through Contiki and River Islands long term strategic partnership, our team traveled to Italy and captured the personal stories of five influencers and the positive effect travel has been on their lives. Utilizing the Contiki Marketing Lab’s content production expertise,  the team created video and photography assets for both brands to promote our partnership.  Our combined efforts resulted in a 12% increase in guests traveling on Contiki’s Italy trips. 

“The campaign was very well received at River Island and delivered on the brief set in place from a comms perspective. It enabled us to reflect the River Island lifestyle and brand values through engaging video content. The Contiki production team and video direction were fantastic on the short shoot we were able to visit so many stunning locations using Contiki’s excellent destination expertise.”

-Rebecca Doherty Brand Marketing Manager River Ireland

Our timely and exciting partnership with GoPro focuses on travel as a key vertical (specifically Mountains, Water, Activity) – whilst TTC continues to expand its reach via UGC through content (PR, marketing, digital) and social channels.

As a brand, content and product opportunity for everyone, this allows TTC and GoPro to combine passions for travel and human expression that can be captured and shared via travelers, influencers, content creators, and trade partners.

“Everyone is thrilled with the organic GoPro work so far with some of the brands, there is definitely more scope for the future.”

-Karlee Prazak – Senior Manager, Product & Lifestyle Communications.