River Cruising for the Young
& Young at Heart
Change the way
U see the world

U River Cruises has innovated the travel industry with a fresh approach to river cruising for the young and young at heart.


U River Cruises is a new take on experiential travel, with active cruises designed for those with a passion for exploring and a taste for authentic adventures. With sexy ships, lush accommodations, delicious locally-inspired food and U Hosts to help you discover your fun in Europe’s hottest cities – it’s river cruising reimagined.


U is all about you. With Silent Disco, mixology classes, rooftop yoga, camping on the deck, and plenty of space to just chill, onboard life allows you to have fun, connect with like-minded people, and relax. Onshore, spend your day and night in town on your own, or embark on one of many carefully curated excursions – like hiking, kayaking, food crawling, visiting historic sites and so much more. It’s vacation after all – it should be fun!


U takes you to some of the most dynamic, inspiring and just plain fun cities in Europe. Itineraries are planned around your schedule, with late-night and overnight stays in port and later excursion start times. Whether you choose to venture on your own or join one of the many offered excursions – ranging from blokarting on the beach, a late-night visit to the Red Light District, or a tour of the Palace of Versailles, you’ll immerse like a local.


Think of U as a sleek boutique hotel that moves seamlessly throughout Europe, docking in the heart of the most amazing cities. With meals, transportation from city to city and activities all built in, and only needing to pack and unpack once.


U’s sister brand, the luxurious award-winning Uniworld Boutique River Cruise Collection, features the most professionally trained staff on the rivers. The same staff and crew is now on U, along with two dedicated hosts from Contiki, a high-energy travel company that is also part of the family. Look forward to unmatched service from a young, fun and friendly team.


Ellen Bettridge, President & CEO

U River Cruises is poised to define the river exploring experience for an entirely new generation.