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Make History
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Change the Way
You See the World

We’re Disrupting the travel industry with a fresh approach to cruising for 21-45 year olds and you’re coming with us.

MAKE HISTORY

U by Uniworld is a new take on experiential travel, with cruises designed for those with a passion for exploring and a taste for authentic adventures. We at U have always believed that travel should be relaxing, exhilarating, convenient and tailored to your interests – all at the same time.

A river cruise with U is an effortless way to travel from city to city across Europe, completely tailored to your personal tastes. You book, you get excited, and we take care of just about everything else. Along the way, you’ll discover awe-inspiring scenes, inspirational moments, and pics so pretty, your Facebook friends will be just a little bit envious.

HASSLE-FREE TRAVEL

Think of us as a boutique hotel that moves seamlessly throughout Europe, with meals, transportation and activities all built in. Pack and unpack once while we take care of all the details in between. We’ve got it covered from bow to stern.

PLAN YOUR DAY AS YOU PLEASE

Relax onboard, spend your day and night in town on your own or embark on one of our many carefully curated excursions. It’s all up to you and how you want to spend your vacation.

CITIES SELECTED JUST FOR YOU

Our itineraries take you to some of the most dynamic, inspiring and just plain fun cities in Europe. Some you’ll be familiar with. Others, you’ll be introduced to for the first time. But each has its own unique flair and way of life that’s waiting to be discovered.

CRUISES FOR FOODIES

If you ideal vacation includes a glass (or three) of local Rosé and an Instagram-worthy meal, you’ve come to the right place. Our onboard dining features fresh culinary options, made from locally sourced ingredients. Or hop off the ship and head to a famed local restaurant or local home, thanks to our VizEat partnership. Many of our excursions have a culinary theme and take you to vineyards and breweries, on bar crawls and to local cafés.

STAY LATE. SLEEP IN.

U itineraries are planned around your schedule, with late-night and overnight stays in port and later excursion start times.

THE. BEST. SERVICE. EVER.

Our sister brand, the luxurious award-winning Uniworld Boutique River Cruise Collection, features the most professionally trained staff on the rivers. The same staff and crew is now on U, along with two dedicated hosts from Contiki, a high-energy travel company that is also part of our family. Look forward to unmatched service from a young, fun and friendly team.

Ellen Bettridge, President & CEO

U by Uniworld is poised to define the river exploring experience for an entirely new demographic.