MAKE TRAVEL MATTER® Experiences are conscious travel experiences available on itineraries across our family of brands. MAKE TRAVEL MATTER®Experiences are chosen with great care based on the positive social or environmental impact they have on their communities and those who experience them. Using a proprietary assessment tool endorsed by industry experts and developed exclusively for TTC’s portfolio of brands, MAKE TRAVEL MATTER® Experiences are assessed against a robust set of criteria directly tied to the UN Global Goals. Travelers can identify MAKE TRAVEL MATTER® Experiences across our brands by locating the MAKE TRAVEL MATTER® Experiences seal.
What can our guests expect?
MAKE TRAVEL MATTER® Experiences seek to encourage the greatest community benefit from travel and tourism, while educating guests across our brands about the Global Goals and the local community actions being taken to advance them. As a traveler you can be assured that your experience is having a positive impact by partaking in one of these experiences.
MAKE TRAVEL MATTER® EXPERIENCES
Visit Sheroes Café in India
On Insight Vacations’ ‘Classical India with Nepal’ trip, guests can visit the Sheroes (She Heroes) Café, supporting and run by acid attack survivor women. Sheroes Café is so much more than a great local hangout. Not only does the organization actively empower women and girls through community investment and provide secure employment for vulnerable women, it also raises awareness of the prevalence of acid attack cases in India. The experience directly advances UN Global Goal 5: Gender Equality, aimed at empowering all women and girls.
Take an Anti-Mafia Walking Tour of Palermo
Featured on Contiki’s ‘Real Sicily’ itinerary, this guided walking tour offers guests an in-depth look at Palermo’s fight against organized crime. Led by a local, visitors will explore the city’s picturesque historic center, uncover the story of the Anti-Mafia movement reshaping Palermo, and hear powerful stories from residents who are helping the city emerge from the shadow of protection rackets. This tour also supports UN Global Goal 10: Reduced Inequalities, with proceeds funding social, cultural, and recreational programs for children and teenagers in Palermo’s most disadvantaged neighborhoods.
Visit Ol Pejeta Conservancy in Kenya
On Trafalgar’s ‘Wonders of Kenya’ trip, guests learn firsthand from the rangers at Ol Pejeta Conservancy about its endangered wildlife and ecosystem conservation efforts. Ol Peteja is home to 2 of the world’s last remaining northern white rhinos and is a sanctuary for over 110 critically endangered black rhinos. This experience directly advances UN Global Goal 15: Life on Land through its significant contribution to anti-poaching initiatives.
Meet the Incredible Women of Iraq Al-Amir in Jordan
On Uniworld’s ‘Splendors of Egypt & the Nile Jordan Extension’ river cruise, guests will visit the Iraq Al-Amir Women’s Cooperative, managed and run by local women. This former TreadRight project provides employment and training to more than 150 women from nearby villages. The experience directly advances UN Global Goals 4 & 5: Quality Education & Gender Equality by empowering local women and girls.
Support Locals at Chinchero Sunday Market
On the way to the Sacred Valley, guests will immerse themselves in a MAKE TRAVEL MATTER® Experience at Chinchero Sunday market, one of Peru’s most authentic markets located in Pisac. Here, they’ll explore vibrant stalls filled with fresh produce and handcrafted items, and witness skilled weavers demonstrating traditional techniques. With insights from a local guide, guests will learn about this market built on ancient Inca foundations, meet llamas and alpacas, and sample chicha, a traditional corn-based drink. This experience advances UN Global Goal 10: Reduced Inequalities by directly supporting indigenous communities in the region.
An Evening by the Fire with Warrior Women
On Luxury Gold’s ‘Majesty of the Rockies’ tour, guests are invited to experience an unforgettable evening with Warrior Women, a dynamic mother-daughter duo from the Cree First Nations. Through storytelling, drumming, and songs, they share their cultural traditions, offering a deep connection to Indigenous history and heritage. This experience not only celebrates the rich cultural practices of the Cree people but also supports UN Global Goal 10: Reduced Inequalities by uplifting and empowering Indigenous women while embracing the beauty of their stories and traditions.
Explore the Pudakul Aboriginal Cultural Experience in Australia
Pudakul is a 100% Aboriginal owned and operated family business which offers cultural and nature-based experiences. On AAT Kings’ ‘Northern Territory Explorer’ trip, guests engage with local Aboriginal people, and learn about the local environment and wildlife. This experience directly advances UN Global Goal 10: Reduced Inequalities by actively recruiting people from underrepresented populations and educating guests on Aboriginal culture.
Visit Giant’s Causeway in Northern Ireland
On Brendan Vacations’ ‘Northern Dream’ trip, guests can stand on the shoulders of the past and sink into stories from a guide who channels the spirit of the seanchaà on this walking tour of the majestic Giant’s Causeway. With a backdrop of craggy castles and jutting landscapes, the Giant’s Causeway is nature at its wildest. This experience directly advances UN Global Goal 11: Sustainable Cities and Communities through its educational and preservation efforts to protect natural and built heritage sites.
Visit the Chobe Game Lodge in Botswana
On African Travel, Inc.’s ‘Chobe, Valley of the Elephants’ trip, guests take part in an eco-safari with an all-female guiding team. More than 65% of the staff are women, including the all-female team of professionally qualified guides – a successful initiative aimed at increasing the number of qualified female guides within the Botswana guiding fraternity, which is usually male dominated. This experience advances UN Global Goal 10: Reduced Inequalities through its employment of women.
Visit Shamwari Game Reserve in South Africa
On Lion World Travel’s ‘Tented Safari in Style’ trip, guests will visit the Shamwari Wildlife Rehabilitation Center, which is dedicated to caring for sick, injured or orphaned animals, and in doing so are able to learn about the plight faced by at-risk wild in the region, and the organization’s conservation and anti-poaching efforts. Through its work to protect and conserve wildlife and their habitat, this experience directly advances UN Global Goal 15: Life on Land.
Stay at EcoCamp in Torres del Paine
On Adventure World Travel’s Torres del Paine W Trek, stay in EcoCamp, located in the heart of Torres del Paine, which consists of tented igloo-type domes built to minimise environmental impact while providing a comfortable setting and maximum exposure to nature. 95% of the energy used at EcoCamp is supplied from renewable energy sources. This experience directly advances UN Global Goal 13: Climate Action.
How are MAKE TRAVEL MATTER® Experiences chosen?
Using our MAKE TRAVEL MATTER® E-Assessment, travel experiences will be rated against a set of rigorous criteria, selected from the Global Indicator Framework for the Global Goals, to identify the ways they advance the 11 UN Global Goals that TTC’s new 5-year sustainability strategy, How We Tread Right (HWTR) prioritizes. These criteria also account for the educational component that is vital in helping travelers become aware of their global citizenship. Through HWTR, we are committed to integrating at least one MAKE TRAVEL MATTER® Experiences across 50% of all TTC itineraries by 2025.
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