The Travel Corporation and its 40 brands work in partnership with The TreadRight Foundation and our travelers to live by our ethos to MAKE TRAVEL MATTER^®. How We Tread Right (HWTR) is TTC’s new five-year sustainability strategy that outlines precisely how. Our strategy addresses our collective impact on Planet, People, and Wildlife through the lens of the United Nations’ Global Goals. HWTR guides our operational and philanthropic efforts, as well as our travel experiences through to MAKE TRAVEL MATTER^® Experiences, and as part of the UN Climate Neutral Now Initiative, our goal is to be carbon neutral by 2030 or sooner.