BY, Brett Tollman
Chief Executive, TTC
March 8th, 2018
Happy International Women’s Day. On this important day, I would like to highlight the transformative power of tourism and announcing our newest TreadRight Heritage Initiative Project, which provides economic empowerment to local women and helping to build a sustainable future.
I have just returned from this extraordinary journey and I was honored to visit this special country as a participant in the “Tourism Cares with Jordan” delegation. It consisted of Tourism Cares’ members, Jordan Tourism Board team members, local and North American industry leaders, local dignitaries (including my dear friend Dr. Taleb Rifai, former Secretary-General of the UN World Tourism Organization (UNWTO) and a very proud Jordanian) and members of the travel industry media. The purpose of this trip was to bring focus and attention to Jordan’s beauty, touristic appeal and diversity, and to highlight the power of travel in supporting local communities. We were participating in volunteer projects while highlighting some of the remarkable social enterprises emerging there.